Tiny Buddy is a gamified wellness app designed for college women that combines an AI-powered “buddy” with everyday self-care tools. The app features a customizable companion that chats with users, offers emotional support, and provides helpful resources related to stress, academics, and health. It also includes a cycle tracker and a private space to log thoughts and feelings. As users engage—checking in, journaling, or tracking their cycle—they earn points that can be used to personalize their buddy and app background, making the experience more interactive and motivating.

Character Designs

Low & High Fid Wireframes

Homepage Mockup

User Personas

Promo Vid Draft

Style Frames

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The NEXT Program - The CIGNA Group